Northborough, MA (June 5, 2018) – Today, Earl Enterprises announced the purchase of the Massachusetts based Bertucci’s. Bertucci’s, known for its authentic, scratch-made Italian food, currently has 29 locations throughout Massachusetts and 58 total locations up and down the East Coast.
This deal will allow Bertucci’s to exit Chapter 11, restructuring under new ownership as Bertucci’s Holdings LLC. The restaurant chain has been following a brief court-approved restructuring and sale process, while still running its day-to-day operations. CEO Brian Wright, and CFO Brian Connell will continue in their respective roles forging the direction started more than a year ago to return the Bertucci’s brand to its Italian scratch kitchen roots.
“We are delighted to announce the ownership of Bertucci’s. Our love affair with Boston is very deep and we look forward to continuing business in a thriving market. Bertucci’s is an iconic brand that so many have come to love and enjoy, therefore it is really important to continue this tradition,” said Robert Earl, Founder of Earl Enterprises. “I love the menu, from the rolls to the pizza to the pasta dishes, we are excited to add Bertucci’s to our portfolio of brands.”
The first Bertucci’s restaurant opened in 1981 within the Davis Square neighborhood of Somerville, Massachusetts. Today, Bertucci’s operates 58 restaurants across 11 states in the Northeast. Over the past decade, the company experienced several ownership changes, which ultimately halted growth and strategy advancements. CEO Brian Wright joined the company in the last half of 2016 and has led holistic efforts to revitalize the brand over the past 18+ months, including achieving record highs in guest satisfaction, as measured by post-dining surveys, as well as real-time social reviews. Among his early decisions was to bring original chef Rosario Del Nero back to the brand. Chef Rosario has again become a face of Bertucci’s, and has restored past quality, innovation and craveable tastes to the core and seasonal menu offerings, from brick oven pizzas, hand-crafted pasta, classic Italian desserts and more.
“Today is a great day for Bertucci’s. Through the restructuring process, Bertucci’s Holdings clearly saw our vision and wants to build upon the foundation our team has worked so hard to establish,” said Brian Wright, CEO of Bertucci’s.
Under the Earl Enterprises umbrella, you will find Buca di Beppo, Planet Hollywood, Earl of Sandwich, Café Hollywood, and other brands.
About Earl Enterprises:
Recognized as a leading figure in the hospitality and food & beverage industries, Robert Earl is the founder of Planet Hollywood International, Inc. Along with Planet Hollywood and its affiliates, the company owns and operates over 130 restaurants in 25 states and internationally. Under the Earl Enterprises umbrella, you will find Buca di Beppo, Planet Hollywood, Earl of Sandwich, Café Hollywood, and other brands. Utilizing his unique celebrity relationships, sensing trends before they become mainstream, and producing dynamic and creative marketing and public relations strategies, Earl is renowned among his peers for his expertise in developing, and more importantly, revitalizing brands by utilizing his unique celebrity relationships and his dynamic marketing and public relations skills in the hospitality sector.
The original brick oven restaurant since 1981, Bertucci’s is an Italian scratch kitchen and pizzeria known for artisanal authentic brick oven pizzas and handcrafted pasta, exhibition kitchens, and homemade Italian signatures, including the dough for our pizzas, calzones and famous fresh rolls. Bertucci’s serves as a gathering place for friends and families, offering everyday value for lunch and dinner in the spirit of “la dolce vita,” the good life: celebrating life together over delicious foods and beverages. Bertucci’s is headquartered in Boston, MA and operates in 11 east coast states from New Hampshire to Virginia. Arrivederci!